If you are selling Affiliate products, the vendor will more often than not provide you with products that will serve as Free Offers which you can use here as baits to get people into your lists. If they don’t, you can create them by yourself using free but relevant downloads or free products from other sources.
The bottom portion represents the period that you have successfully convince them to join your list. This is called conversion.
Two things may happen immediately they have join your list. They will either buy your product or fail to do so.
As a savvy marketer, you must know that the game is not yet over till (and even after) they have bought from you.
The next thing is to get them on your educational series by sending clickfunnels coupon code to them lessons on the relevant niche. More often than not, they will later end up buying from you (if they did not, initially).
Thus, for most prospects, they need some kind of education on what they are about to get involved.
Email series of at least 7 lessons can help the prospect pass over this stage to become a customer.
Loyalty is when your customer shows up repeatedly to buy your related products in connection with the initial purchase.
If you did the above groundwork well, your customers by now will be recommending your products and services to other customers – his friends, relations, acquaintances, etc. It is a sign of Loyalty and what every Marketer that knows his Onions should be aiming at.
This is the ultimate level of Internet Marketing!
Planning your marketing funnel:
Tactically, here is a simple and straightforward way to plan your marketing funnel.
From top to bottom Marketing Funnel typically contains:
- Sign up
- One Time Offers (OTOs) often at a very minimal initial prices
- Free eCourse
- Sales Promotion
- Membership Site Offer or
- Another OTO, all at reduced initial prices
- These positions may vary slightly depending on your goal for setting up the marketing funnel
It is only when you set up a marketing funnel for your niche market that you have really start business – online business. Otherwise, Internet Marketing is just your hobby and not yet a Business for you.
The conduct of this aspect of business is also influenced by the approach of the marketer, some prefers a Soft Approach while others use the Hard Approach to Marketing.
I will return to this topic with more details when I will be discussing on setting up the Autoresponder Messages.
What do you think you should do next after this?
Did I heard you say: Domain Name Registration and Hosting?
You are absolutely right, and that is what I will be talking about in the next chapter.